In a strategic move to expand its premium product portfolio and tap emerging markets Wipro Ltd has linked an agreement to acquire some of the overseas business of the personal care brand Yardley for $45.5 million (about Rs.214 crore). The company has signed an agreement with UK based Lornamead Group which owns the Yardley Brand to acquire its business in Asia the Middle East. Australasia and certain African Markets Wipro said.
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This transaction is an another Jewel to the Wipro Consumer Care and Lighting (FMCG arm of Wipro Ltd).
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