Market regulator SEBI’s proposal to allow mutual Funds to trade on recognised exchanges through brokers has asset management companies thinking up necessary stratey changes. Firms such as Indian Infoline are planning to merge the MF sales vertical with broking business by this they would server better to the customers. This has been told by Nirmal jain chairman and Managing Director of India Infoline group.
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Experts forsee that MF schemes are likely to turn from marketing or sales driven products to performance driven ones. AMCs would have to draw up new strategy to get investor attention they felt.
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